Profile: HouseandHens

With 200,000+ followers, Emily of @HouseandHens has built up a great DIY & décor account.

She raises hens and treats them as her children. Those who follow her know she recently had a baby… but we all know her hens are the ones that made her a mom.

Emily has a substantial following and does a great job with including everybody on her account. She has such a niche market when it comes to the hens and raising ducks. But what really wins her over with her followers is her personality. She is unapologetically her. She does not pull any punches.

Being somewhat in the spotlight she can get some brutal criticism; she is not afraid to address it on her page and let people know they are essentially talking to a brick wall. At the end of the day, as followers we don’t know every single detail of her life.

Whenever Emily has a campaign running or sponsored posts she will post screenshots of her direct messages as a way to help others with frequently asked questions. She is very engaged with her audience, always answering comments too.

Emily makes all of her followers feel they are her best friend. She engages with everybody on a personal level and makes them feel seen and heard.